ABOUT THE PROJECT
Where Colorado's Landscape Becomes the Dining Experience.

Scope: Mesa (Full-Service Restaurant), Goldfields (Bar & Lounge), Zeb's (Casual Bistro), Juniper (Assisted Living Dining), Prairie Kitchen (Memory Care Dining)
Date Completed: July 2025
Services Delivered: Food Services Design, and Branding
PROJECT TEAM
THE FINISHED SPACE





GRAPHICS & BRANDING
Every name tells a story. Every space earns its identity.
At Aberdeen Ridge, branding was approached as more than a visual identity—it became a way to connect dining experiences to the culture, history, and spirit of the Colorado Springs region. Inspired by the landscapes, pioneers, and natural character of the Pikes Peak area, each venue was thoughtfully developed with its own distinct personality while remaining part of a cohesive family of brands. From Zeb’s neighborhood café atmosphere to the refined energy of Goldfields and the community-centered presence of Mesa, every concept was designed to create familiarity, pride, and a stronger sense of place for residents and guests alike. Through custom signage, environmental graphics, menus, uniforms, and carefully curated details, the branding transformed each dining venue into an experience that feels authentic to the community it serves. The result is a hospitality environment that not only enhances daily life at Aberdeen Ridge, but also fosters connection, belonging, and meaningful social engagement throughout the community.

Fast casual Bistro
Inspired by Zebulon Pike, the explorer who discovered Pike’s Peak, Zeb’s brings a friendly, neighborhood vibe with a personal touch—just like the first-name familiarity of an old friend.

Bar & Lounge
Goldfields pays tribute to the pioneers of the 1850s who flocked to Colorado's gold rush. This upscale bar and lounge channels the spirit of those who staked their claim in the gold fields.

Full-service Expo Restaurant
MESA, the heart of Aberdeen Ridge’s dining experience, is inspired by the Grand Mesa—the world’s largest flat-topped mountain. It’s a place that stands out and offers something exceptional.

Assisted Living Dining
Named after the Rocky Mountain Juniper, which thrives in the nearby Garden of the Gods, Juniper brings the beauty of local flora to a dining experience rooted in care and community.

Memory Care Dining

Private Dining
A nod to both special occasions and protected natural areas, Reserve offers an exclusive, intimate dining experience that’s as treasured as the landscapes around it.




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