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Dunwoody

Newtown Square, Pennsylvania

ABOUT THE PROJECT

A Dining Program Built for Community.

At Dunwoody in Newtown Square Pennsylvania, we partnered with the community as food service designers and branding consultants to lead a significant building expansion that doubled their dining capacity. The project introduced five purpose-built venues: Hearthside, a fast-casual eatery centered on an open hearth oven and grill; 1712, an upscale fine dining restaurant; The Reserve, a private dining room for events and celebrations; The Trolley Stop, a grab-and-go concept for residents and staff; and the Fox Den, a bar and lounge serving pub-style food in a relaxed social setting. The result is a cohesive, multi-venue dining program that elevates the resident experience and positions Dunwoody Village as a destination community.

Scope: Fast Casual Bistro, Market, Bar & Lounge, Full-service Restaurant, Private Dining, Production Kitchen

Services Delivered: Food Services Design, and Branding

PROJECT TEAM

SCOPOS Hospitality Group
Bernardon
Warfel Construction
Singer Equipment Co.
North Star

THE FINISHED SPACE

GRAPHICS & BRANDING

Five venues. One story rooted in place. 

In developing the branding for Dunwoody Village's expanded dining venues, we delved into the community's rich history and mission to create names and identities that authentically reflect its heritage and values. By weaving these stories into each brand identity, we ensured that every venue reflects the essence of Dunwoody Village — celebrating its history, nature, and tight-knit community spirit.


Each name and visual identity was crafted to honor a specific thread of the community's past: the warmth of a family hearth, a founding year carved into history, the quiet reverence of protected land, the playful spirit of wildlife, and the rhythm of a trolley era long gone but fondly remembered.

Fast Casual Bistro

A friendly haven featuring multiple seating areas and a menu focused on fresh, local comfort foods and hearth-fired creations.

Grab & Go Market

A 24/7 accessible market providing high-quality fresh snacks, pre-packaged house-made favorites, and daily necessities in a dependable, self-service environment.

Bar & Lounge

A relaxed, social hub with a "country club vibe" offering small plates, coffee, and signature cocktails. It serves as a gathering spot throughout the day, from morning coffee to nightcaps.

Private Dining

An exclusive, versatile space married to the Destination Dining area. It is used for overflow seating, wine tastings, meetings, or celebrating special resident milestones.

Full-service Destination Dining

An upscale, elegant venue open exclusively for dinner. It offers formal waited service and chef-inspired seasonal menus, including an intimate nine-course sampling at the chef's table.

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