GRAPHICS & BRANDING

For the bistro, bar, and market, the two venues share a physical proximity and a shared energy, but each needed its own identity. Citrus Bar & Market leans into sophisticated tropical tones, with a playful, decidedly Florida personality. Fresca takes its name from the Spanish word for "fresh," a nod to local history that also captures the lively, health-forward spirit of the bistro. The two brands work in tandem: distinct enough to feel like separate destinations, connected enough to feel like a unified dining neighborhood.

For the fine dining room, Blu called for a quieter kind of confidence. Set apart from the energy of the bistro and market, the brand carries a calm, sophisticated presence that suits both an ordinary Tuesday and a special occasion equally well. Bistro 27 West, an existing name, received a clean logo refresh to bring it into the same cohesive family. Across all four venues, the brand work extended to menus, tabletops, uniform direction, dinnerware, and branded disposables, including napkins, coasters, coffee cups, and packaging. Each touchpoint was considered as part of the larger experience, reinforcing the sense of place that brought the whole program together.